AT LAST®
Rosa
A Sweetly Fragrant Rose Like No Other
- Heavily perfumed, fully petaled flowers
- Distinctive soft peach to sunset orange tones
- Blooms non-stop from late spring to frost
- Highly disease resistant
- Handsome, glossy, dark green foliage
- Vigorous grower
- 3-4′ tall x 3-4′ spread
- Hardy in USDA Zones 5-9
“At Last” – we’ve discovered the most perfect rose that possesses all the romance of a fragrant, fully-petaled tea rose and the no-nonsense practicality of a disease resistant landscape rose. Its vigorous, easy care constitution and full, rounded shape helps this rose fit easily into flower gardens, landscape borders and even patio containers. Try it and you’ll see why this rose receives higher accolades than any we’ve ever grown.
how to grow at last® rosa
Planting
This easy care rose defies conventional expectations of what a rose needs to flourish in your landscape. If your soil is naturally rich, that’s perfect. But this rose will also thrive in average soil, too. If you’re planting it in a container, use a high quality potting soil that allows water to drain easily.
Roses require full sun to grow and bloom, so choose a spot that receives a minimum of six hours of direct sun per day. If it receives full sun all day, that’s even better.
At Last rose will need consistent watering, so choose a spot where the hose or sprinkler can reach. Roses are not drought tolerant plants.
When planting, dig the hole about twice as wide but just as deep as the container it is growing in. If the roots are densely circled around when you take the plant out of the pot, loosen them a bit to help break the “root memory”. This will encourage the roots to grow outward instead of continuing in the circular pattern.
Set the plant in the hole, making sure that the top of the rootball is level with the top of the surrounding soil. Then backfill the hole with the soil you dug out and press it down with your hand firmly to eliminate any big air pockets around the roots. Water it in to help the soil settle. Finally, spread some mulch around the plant, taking care to keep it a couple of inches away from the base. The mulch will help to retain the soil moisture and protect the roots during winter.
Pruning
To keep your At Last rose looking great, prune it back by at least one third of its total height in early spring each year, just as the foliage begins to sprout. Make your cuts just above thick, healthy buds, as they will produce the most vigorous growth.
Cut back the entire plant more or less evenly. This shortens the stems and ensures that the growth for the year comes from big, vigorous buds further down on the plant.
When you prune your roses in spring, feed them with a granular rose food. This will help them start the new season off right with plenty of nutrients to support the new growth.
At Last is a self-cleaning rose, meaning its spent flowers will naturally drop their petals. New flowers will form on the stems whether or not you remove the old blossoms, but you could choose to do so for sake of appearance.
Uses
- The full shape, vigorous growth and excellent disease resistance of At Last rose makes it easy to grow along with other perennials and shrubs in flower borders. If you have a separate spot in your landscape where you tend to group all of your roses, At Last will be a shining star among them. It can also be incorporated into foundation plantings.
- This rose grows well in containers, too. Choose a large pot that will provide ample space for its roots and make sure there is at least one drainage hole in the bottom. Use a good quality potting soil, water regularly, and feed every 4-6 weeks to encourage all-season bloom.
- The fragrant blossoms of At Last roses attract numerous pollinators including butterflies, honeybees, bumblebees and hummingbirds. Include them in your pollinator garden.
- Of course, roses are classic cut flowers. Their sweetly perfumed blossoms act as a natural air freshener when brought indoors. Since At Last rose produces flowers continually all season, there will be plenty to clip and share with friends. Pick them when their buds are plump and just beginning to open to make your bouquet last longer.
“performed beautifully its first year, in spite of record-breaking drought during the latter part of the summer. Bloomed non-stop all season long and didn’t fall prey to insects or black spot.”
–joann patton, waverly hall, georgia
- Rose petals are edible and can be eaten fresh or dried. Chop and add them to butters, sugar, baked goods, jams, ice cream, fruit salads and more. If you plan to eat your roses, be sure to grow them organically and use organic fertilizers.
top 3 reasons to grow
‘AT LAST’ ROSA
grow it for its heady perfume
A trait so elusive in modern roses, At Last packs a powerful sweet scent into its lush blossoms. You’ll detect it in the air from several strides away.
grow it for its non-stop bloom power
You’ll be amazed how this rose blooms non-stop from late spring to frost without deadheading. You’ll always have a bouquet to share.
grow it for its no-nonsense practicality
How could a rose this beautiful be so easy to grow? “At Last”, it’s as easy to grow this disease resistant rose as any other shrub in your landscape.
